VAIBHAVAGARWAL

LEADCONSULTANTI.

August2022—TiIIDate

B.TECH(CSE-2014)—UPTECHNICALUNIVERSITY

SUMMARY

Aresult-orientedAdobecertifiedprofessionalwith9YearsofexperienceinAdobeMarketingCloudand aSubjectMatter ExpertforCDPswithin depth understandingandhands-onexperiencein Adobe ExperiencePlatform,Customer Journey Analytics,Adobe Journey Optimizer, Tealium Audience Stream

• AdobeExperiencePlatform
  •     lmplementedthe AEP WEBSDKfrom scratchformorethan 5clientstoget theminspeedfor the AEP integration
  •     Deep expertisein theserver-side setup vis-à-visdata elements,rules,secretsinAdobeLaunchevent forwardingandconnectors,liveevents,eventattributesinTealiumEventStream
  • Configureddatasources inAEP includingthe built-inconnectors(e.g., Salesforce,GoogleAds etc.), HTTPAPIandSFTPandfileupload
  • Created50+segmentsinAdobeExperiencePlatformthrough AEP&AAAPIs
  • Configuredmultipledatasetsalong withdatagovernancelabelsforboth experienceeventsand real timeprofiteingestions
  •     Setupvariousdestinations(e.g., Linkedln,TradeDesk,Webhooksetc.)inAEP andTealiumAudience Streamtoactivatethesegments
• TealiumAudience Stream
  • ImplementingTealium collecttagtostartsendingthedata toTealiumserverside
  • Settingupthevisitorattributes,audiences&connectorsintheAudiencestream
  • Workedonattributeenrichmenttoenhancethevisitor profiles/audiencesforbettertargeting
  • Configuring Tealium Eventstreamtomanage serversideforwardingtovariousmarketingplatforms
• Others
  •     Workedonvarious solutionacceleratorspoweredbypythonAPIsforAEP &AdobeAnalyticsandhosted themonGCPappengine&cloudrunner
  • Hasimplemented theAPIsonPythonand also workedonpythonflaskfor connectingwithfrontend
  •     Workedfor allthe majorindustriesin the likes ofTechnology,Telecom,EcommerceandBanking &Financial Services

       THOUGHTLEADERSHIP

•     Playedapivotalroleingrowing theexistingaccount by3Xby workingonvariousPOCs onLaunchevent forwarding, CustomerJourney Analytics,AdobeJourneyOptimizer&Tealium EventStream
• Conductedtheworkshops/trainingsessionsonCDP&cookie-less world forseniormanagement&clients
• Builttheinhouse capabilityofCDPexpertsinCOEbyconductingvarioustrainingsessions
• Havealsowritten multipletechblogsonmediumandLinkedlnrelatedtoAEP&GCP
• Worked onRFPs,SOWs&salesdecksfor multipleclients
• Leadingateamof10+membersworkingfor3clientsinDataCOE
• Havebeeninstrumentalincontributingtothetalentacquisitionandnurturing.

 

CustomerData

Platforms

AEP,TealiumAudienceStream,Segment.com

SKILLS

Tag Managers                                                  AdobeLaunch,TealiumiQ,AdobeDTM,GoogleTagManager Server-Side Solutions       AdobeLaunch Event Forwarding,Tealium Audience Stream Launguages     JavaScript,jQuery,HTML,CSS

AnalyticsTools                        AdobeAnalytics,GoogleAnalytics,AdobeCJA

Others                                    AdobeJourneyOptimizer,AdobeTarget,Observepoint

 

 

      PROJECTEXPERIENCE

LeadConsultantIConfidential|Aug2021—TillDate

 

 

Project

LenovoGroup

Technologies/

Tools

AdobeExperiencePlatform,AEPWEBSDK,AdobeLaunchEventForwarding,

TealiumiQ,TealiumEventStream,EvidonCMP&C3A

Key Responsibilities

1. Created a revenue impact of total USD 140,000 across geographies by improvingthe page performanceby 14•/a
2. Created detailed migration strategydocuments(including SDR &Tech Spec)to helpclientmigratefromTealiumiQtoAdobeLaunch