User Research | Information Architecture | Product Strategy | Persona Development | Empathy Mapping | Usability Testing | Wireframing | Usability Analysis | Prototyping | Visual Communication | Critical Thinking | Problem Solving | Ideation | Collaboration | Trend Analysis

Gratuate of NID & NIFT 

UX Designer OCTOBER 2022 - PRESENT, BANGALORE Leading the design vision and helping to set product direction. Providing design solutions to solve user needs through User Research, Information Architecture, Interaction and Visual Design, Prototyping. Used both quantitative and qualitative data to solve problems. Created interactive designs for complex web applications by way of page/ user flow diagrams, site maps and interactive wireframes. Carried out User Research through targeted interviews and extensive usability testing before and after redesign. Conducted UX research by interactively testing designs using high and low fidelity prototypes. Created brand identity and Logos. Designed icons and solutions for a new navigation system. Collaborated with product managers, business partners, and engineers to help define product requirements and road maps. Future Lifestyle Fashions Ltd./ Brand Experience Manager

JUNE 2018 - NOVEMBER 2020, VISAKHAPATNAM/ BANGALORE Executed merchandising strategies using visual displays throughout multiple stores. Contributed to the stores’ visual appeal to elevate customer experience. Aided an increase of store sales by 20% by elevating all aspects of in-store designs. Analyzed flow of traffic in-store to ensure 80% more visibility of displays. Designed visual elements that contributed to 40% sales growth. Worked with the marketing team to integrate displays with campaigns. Execute merchandising strategies using visual displays throughout the store. Contribute to the store’s visual appeal to bring in customers. Developed seasonal themes that grew the business by 30%. Recycled displays that reduced waste output by 20% monthly. Developed floor plans and displays to maximize sales. Trained sales staff weekly in product features and display guidance