Roles : Professional (Apr 2022 – Present), Senior Associate (Oct 2019 – Mar 2022)

● Project : Fiserv.com

 Active part of Fiserv.com project, involved with main focus on measurement strategies including creating SDR, data layer document, analysis and end-to-end business reporting.

 Implementation using Adobe Launch, Auditing, Analysing and Targeting.

 Configuration of Analysis Workspace dashboards for global web KPI data visualizations.

 Addressed functionality improvement opportunities using processing rules, campaign classification, and report builder.

 Collaboration with marketing managers globally to understand campaign activity plan, build and schedule visualization showing marketing channels performance.

 Actively engaged in implementing privacy compliance measures on Fiserv.com and its subdomains, leveraging Evidon Consent Management (Crownpeak) as a data governance tool.  Performed monthly/ quarterly dashboard data analysis to obtain business information and key data informing responses to development requests.

 Integrated third party data like Adobe Marketo Email Marketing, DemandBase, Google AdWords