Madhavi J

Portfolio - First Link: www.behance.net/madhvi_joshi

Portfolio - Second Link: https://www.behance.net/madhvijosh7652

ABOUT ME

I have been working in design industry for about 8+ years as a UX/UI Designer, with my most
recent experience being a Sr. UX/UI Business Consultant at Ninehertz. I possess essential skills
for my role as a UX/UI Consultant in Enterprise Applications & Digital Customer Practice and
have a passion to perform UX work at its best.


ACADEMIC EDUCATION

Master of Arts-June 2001 – May 2004 Saurashtra University, Gujarat
Bachelor of Arts- June 1997 – April 2000 Saurashtra University, Gujarat
High School- June 1995 – March 1996- K.J.Kotecha Girls High School, Gujarat


PROFESSIONAL QUALIFICATION

UX Design

User Research Process, Wireframe Creation, Prototyping, Usability Testing

UI UX Design

Wireframing, Prototyping, Visual Design, Visual QA







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SOFTWARE KNOWLEDGE

 Sketch
 Invision
 Axure
 Adobe XD
 Figma
 Photoshp


WORK EXPERIENCE

Ninehertz
September 2021 -
Present
BPCL - Retail Back Office Customization Project

As a UX/UI Designer at Deloitte I have got the opportunity to work for Retail - Back Office
Customization and Retail - ALP Project of Very Prestigious Well-Known Client BPCL wherein I
have worked closely with BA and Project Manager, and I have put my best efforts to validate
my UX UI work by defining end to end User Research Process through meaningful, intuitive
wireframes both for Web as well as Responsive Web platforms.

Axis Bank - Finance Project

Currently I have worked with Axis Bank Project wherein I have worked closely with Product Team
of Axis Bank, and I have put my best efforts to validate my UX UI work by defining end to end
User Research Process through meaningful, intuitive wireframes both for Web as well as
Responsive Web platforms.
Hindustan Unilever - ADIF

Recently I have worked with Hindustan Unilever Project which is web based application
wherein I have worked closely with Product Team of Unilever and I have put my level best
efforts in creating wireframes and visual design for the screens and thereby have created
meaningful user experience while considering business requirements.





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January 2021 - August 2021

As a UX Designer my work is to define end to end User Research Process, Wireframing and
Prototyping creation and as a UI Designer to implement the user experience in a meaningful UI.

August 2019 – August 2020
As a UX Designer my work is to define end to end User Research Process, Wireframing and
Prototyping creation.

March 2019 – July 2019
I am here responsible with the complete User Research Process, Wireframing and Prototyping
creation.

Nov 2018 – Feb 2019
As a UI UX Designer my functionalities here include performing UX Process, Wireframe Creation,
and Visual Design.


July 2018 – Oct 2018
UI UX Design, User Research, Wireframing, Visual
Design.

June 2017 – Jan 2018
UI UX Design, User Research, Wireframing, Visual Design.

Here I have done my UX UI certification program including internship


June 2016 – May 2017
UI UX Design, User Research, Wireframing, Visual Design.

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Amkosys, Rajkot, India
March 2013 – May 2016
Web Design, PSD to HTML, CSS using Bootstrap Framework.



SKILLS

UX Methods

 User Research Competitive Analysis Mental Mapping User Journeys Persona Creation Card Sorting
 Information Architecture Sitemap
 User taskflow
UI Design

 Wireframe sketches

 Paper prototyping – UX testing Digital wireframes
 Digital prototypes – Clickable demos for client Visual Design
 Design System Color Theory Typography Style guides
 Visual Mockups both for Mobile apps and Web apps Visual QA – Visual Design Testing

Tools
 Sketch Figma Adobe XD
 Microsoft Axure Balsamiq Invision
 UX Pin
 Adobe Creative suite Exposure to Tableau tool

HANDS-ON

 User Experience methods Usability Testing
 Visual design for both web and mobile application platforms Visual QA


LANGUAGE PROFICIENCY

 English Hindi Gujarati



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PORTFOLIO

Behance : www.behance.net/madhvi_joshi

LinkedIn : www.linkedin.com/in/madhavi-joshi-a3aaaa66/

Instagram : www.instagram.com/madhvi.joshi.121/



AWARD AND ACHIEVEMENT

UI UX Design Certification

Felix IT Systems, Jan 2018, Pune



Human Computer Interaction

The Interaction Design Foundation



User Research - Methods and Best Practices

The Interaction Design Foundation
The Complete Guide to Designing a Mobile App

Udemy



UX Design & Research: Better UX using Heauristic Evaluation

Udemy




***********Thanks************