Kishore

TechnicalProgramManager-MarketingAnalytics& StrategyatKPN

A seasoned MarTech Specialist and Program Management professional with ~11 years of experience across Retail, CPG, Financial Services, Telecom and Automobile industries.

Specializedinstrategizingandenablinge2edigitalmarketingcapabilitiesandgrowthinitiatives (Roadmaps, Implementations, Operations, Vendor management). He's an MBA in marketing analytics and B.Techin Computer Science. Certified Scrum Master (CSM) by Scrum Alliance.

 

 

 

SKILLFORTE

 

ProjectManagement

 

AgileCoach

 

Jira/Workfront/ Confluence

 

KanbanBoards

 

DigitalMarketing:Paid,OwnedandEarned

 

DigitalAnalytics(Web&App)

 

SiteTagging& ContentPersonalization

 

Google Ads, Google Marketing Platform,TheTradeDesk, Bing Ads

 

ContentMarketing,A/BandMVTtesting

 

AdobeAnalytics,GoogleAnalytics360/GA4

 

HTML/CSS/JavaScript/jQuery

 

AdobeTarget/VWO

 

AdobeLaunch,GTM,Tealium iQ

 

CustomerDataPlatform

 

AdobeExperiencePlatform(AEP)

 

 

RTCDP

 

CJA

 

TealiumAudienceStream

 

Adobe AudienceManager(AAM)

 

SalesforceMarketingCloud(SFMC)

 

Eloqua

 

AWS/GCP/Snowflake

 

SQL

 

Teradata

 

BusinessIntelligence&DataVisualization

 

Tableau/MSPowerBI/ GoogleDataStudio

 

CMS:AdobeExperienceManager,Sitecore

 

DAM:AEMAssets

 

 

 

 

 

 

 

 

 

 

 

ProgramManagement

WORKEXPERIENCE

 

TechnicalProgram Manager, Marketing Analytics &CRO

Confidential

04/2022-Present                                                                                                                                                                                                           

 

Functions:DigitalAnalytics(WebandMobileApps),ContentPersonalizationandMarketing,WebContentManagement,

Marketing Campaign Measurement, Customer Data Platform (CDP), Audience Segmentation, Business Intelligence Reporting & Insights, Program Management

LeadingdigitalmarketingprogramsforKPN(atelecommunicationscompanyinNetherlands)within-houseandagency teams across B2B and B2C models

Leadingagroupof18-20peopleacross6teamsinDigitalFunctionsspreadacrossEurope

Managing Sitetaggingof KPN websitesand Appsusing Adobe Launch,TealiumiQ tocapturewebanalyticsdataand deploy 3rd party advertising and marketing pixels

CollaboratingwithBusinessandProductteamstogatherobjectivesandrequirements,andtranslatingthemintoachievable Technical implementations

ProvidingarchitecturalrecommendationsforacquiringandadoptingTechStackfordigitalmarketingandenterprise architecture

Playingakeyroleingrowthstrategiesacrosscustomeracquisition,cross-sellandup-sell

Owningroadmapsandprojectplansthatalignwithpurposeandkeybusinessopportunitiesofclients

Tech Stack: Adobe Experience Cloud, Adobe Experience Platform (AEP), Google Ads / GMP, CRM, Tableau, Jira, Confluence, Salesforce Marketing Cloud, Pardot, Teradata, MS Power BI, HTML, CSS, JavaScript, S