KIRAN

Targeting opportunities in Web Analytics, Data Analytics, and Google Analytics consultancy, utilizing proficiency in SEO, Google Ads, and Google Tag Manager to offer valuable perspectives and suggestions for enhancing website performance.

 

 

 

 

 PROFILE SUMMARY

1. A competent professional with nearly 12 years of career success in Web Analytics and SEO, specializing in Data Analytics, Google Analytics, and Google Tag Manager in the Digital Marketing domain.
2. Currently working as Web, Data & Business Analytics Specialist, actively collaborating with the SEO Teams to offer data-driven insights for enhancing website conversions.
3. Proficiency in Tableau, Alteryx, Google Analytics 360, and Google Analytics 4, with a primary emphasis on developing dashboards and presenting actionable data narratives.
4. Track record of organizing campaigns across Digital, Media, Social, and CRM Channels, ensured consistent communication and drove revenue expansion.
5. Showcased excellence in swiftly deploying Online Campaigns, refining Ad Creatives, and conducting ongoing testing to enhance targeting segmentation.
6. Pivotal in crafting campaign Landing Pages, Banners, and Digital Marketing Assets, along with exceptional capabilities in evaluating, interpreting & presenting the outcomes of paid marketing campaigns.
7. Extensive experience in formulating & executing digital marketing strategies aligned with overall business and product objectives; identifying target audiences and devising strategies to reach and engage with the customers effectively.
8. Key People Leader, who has successfully led and motivated large teams in a cross-cultural environment towards growth; created a clear & compelling view of future through coaching and execution.

 CORE COMPETENCIES

 

 

Strategic Planning & Leadership

 Social Media Management Advertising & Branding

 

Digital Marketing Strategy

Search Engine Marketing (SEM) Search Engine Optimization (SEO)

 

Client/ Stakeholder Engagement

 

 Web / Data / Business Analysis  Google Analytics

Team     Building/      Training      & Management

 

 

 

KNOWLEDGE PURVIEW

1. Search Engine Optimization, Search Engine Marketing, Internet Marketing, Online Marketing, Social Media Marketing
2. Keyword Analysis: Conducted research with the best keywords using tools such as WordTracker, Keyword Discovery, and Google Keyword Tools on 3 major factors Relevancy, Popularity & Compositeness
3. On-Page Optimization: Meta Tags Optimization, Page Headings, Page Content Optimization, Image Optimization, Hyperlink Optimization, XML Sitemap Creation & Submission, Robots File Creation / Optimization
4. Off Page Optimization: Directory Submissions, Blog Creation & Posting, Social Bookmarking, Business Profile Listing, Video Submission, Press Release Promotion, Article Promotion, Blog Commenting, Forum Postings, Classified Submissions, Local Marketing, Image Sharing, Document Sharing, RSS Feed Submissions, Infographics Submissions
5. Social Media Marketing: Created/updated & designed Facebook pages along with programming tabs and Twitter profile for creating awareness and generating leads.
6. Paid Marketing: Google AdWords and Facebook Paid Marketing Campaigns.
7. Web Analytics: Generation & analysis of traffic report using Google Analytics Tool to understand the effectiveness of keywords being used and to measure the usefulness of Off-Page Optimization strategies. Goal setting & measuring conversions.
8. Web Master Tools: Google Webmaster Tools to identify crawling & indexing errors associated with the websites and improving the aspects by applying white-hat search engine optimization techniques to improve SERP position of a website/webpage.

 

EDUCATION

 

MBA in Marketing from Cardiff Metropolitan University, UK in 2013

B.E. in Telecommunication from BMS College of Engineering, India in 2011

 

 CERTIFICATION

1. Digital Marketing Certification with Google AdWords and Google Analytics Certification Co