CURRICULUM  VITAE

JITENDRA 

Thite Vasti, Kharadi, Pune

Professional Summary

Marketing automation specialist having 5 years of experience in B2B industry, with hands on experience in lead management, email marketing, and marketing operations.

 

Confidential               (Layoffs)                                                                            Jan 2023 ~ May 2023

 

Sr. Analyst (Marketing Automation):

 

● Hands-on experience in SFMC Studios/Builders– Email, Mobile, Web, Automation Studio and Journey Builder.

● Create and update Data Extension and connect it to CRM.

● Working knowledge of cloud page.

 ● Creating email template using Content builder in SFMC to meet the requirements of the on shore teams.

● On successful completion of the email build, request on shore stakeholders for approval on future communications.

● Communicate complex technical issue to business users and stake holders and resolve there issue.

●  Analyze standard and advance analytics reports and publish for the business team.

● Creating landing pages for email campaigns creating the new responsive template using HTML and CSS.

● Experience on SFMC integration Rest and Soap API.

● Experience utilizing project management tools like JIRA and Adobe (Workfront).

 

Confidential (Contract job with different payroll)                                                                     July 2021 ~ Dec 2022

 

Email Campaign Manager:

 

● Experience on both Salesforce Marketing Cloud and Marketo,

● Proficient in SQL, AmpScript, Server Side JavaScript (SSJS) and Data Extension

● Proficient in creating Marketing Cloud Campaign, Creating Journey builder, contact builder and content builder and Data Extension.

● Experience in connection with SFMC to Salesforce.com CRM.

● Good understanding of email marketing compliance law (CAN-SPAM & GDPR)

● Experience on file transfer activity within the Salesforce marketing cloud.

 

Confidential                                                  Jan 2021 ~ July 2021                                                                 

 

Email Marketing Specialists:

 

• Developed several reports for various stakeholders in the B2B domain.
• Well-rounded marketing technologist familiar with B2B lead generation (outbound marketing, demand generation, cross channel marketing etc.)
• Developed and implemented marketing automation strategies to increase sales, including email campaigns, landing pages, and automated nurture programs using different email marketing ESP.
• Built, tested and launched programs, including drip nurture, batch and trigger campaigns.
• Good understanding of Advance Excel, particularly Pivot Tables, Vlookup, and Macros etc.

 

Confidential, Pune   May 2019  ~ Dec 2020

 

 

• Researched, analyzed data and updated company CRM regularly.
• Responsible for the development and execution of email sends averaging 20-25k a month.
• Email open rates 30% above industry average, with similar click-through rates.
• Perform A/B testing on all campaigns to continually improve performance.
• Searching contacts as per client requirement criteria on LinkedIn, Company website and Google and handling excel documents.
• Knowledge of B2B marketing strategies and tactics and their application in a professional services organization.
• Created content for email marketing campaigns using HTML and CSS.

 

EDUCATIONALCREDENTIALS

 

B.E IN ELECRICIAL ENGINEERING,2018

National Institute of Business Studies,65%