PROFESSIONALEXPERIENCE

Sep’21-Current

 

Positionsheld

 

StaffEngineer(DataScienceEngineer)

Key JobRole

• Built Market Mix Model for an automotive giant to analyze theeffectivenessofdifferentmarketingeffortsindrivingcarsales.
• Provided insights into the impact of each marketing channel on sales. Itquantifies how changes in advertising spending, for example, correlatewithchanges in carsales.
• Built multiplicative regression model to predict the sales based on keymedia, macroeconomic channels for the maximum revenue/profit(ROI/mROAS)
• Presented the data driven business decisions and provided actionableinsights andrecommendationstothe client.
• UsedAWSGlueforthedatatransformation, validateanddatacleansing.
• Worked on AWS Data Pipeline to configure data loads from S3 to intoRedshift.
• Participated in requirements meetings and data mapping sessions tounderstandbusinessneeds.

 

May’19-Sep’21

 

Positionsheld

 

Sr.AnalyticsEngineer                                   

ClientName–GroupM(ThirdPartyPayroll)

Key JobRole

• Provide measurement, reporting, and analytics for digital media, website,CMRandoffline.
• Monitor trends and key metrics to identify areas for operational andmarketingimprovement.
• Develop & apply advanced analytic capabilities to areas such as marketingtest &learnyieldOptimization,MarketingMixModellingandAttribution.
• Develop and maintain analytical tools (R & Alteryx) & reports forevaluatingperformance ofmarketing.
• Help clients to maximize their ROI by analyzing the digital media & non-mediadata usingcertainmetrics&KPIs.

 

 

 

 

Sep’18-Jan’19

 

Positionsheld

 

Sr. DataAnalyst

 

ClientName- Nestle

 

Key JobRole

 

• Understand & articulate business problems into technical solutionsprovidingtherequirementoutput.
• Provide Machine Learning solutions to the stakeholders using mentionedtools(R&PowerBI)
• Using text mining skills on Social Media Data like NLP, Topic Modelling(usingLDA)& SentimentAnalysis.