Professionalsummary

A high-motivated IT professionalwitha clearmindsetandapproachacross whateverhedoes at theworkplace.He admiresand owns thevision&purposeof the Organization.

HeisacelifiedresourceinDigitalAnalyticsplatforms:AdobeAnalyticsandGoogle

Analytics360.

 

Intoitem

Highlevelinfo

Moredetails

TotalIT

Experience

9+Years

=6 Years ofrelevant experienceinDigital Analyticsand Marketing

Education         MBAinNarketing/IT                              NSRamaiahInstituteof Management (MSRIM),

B.TechinComputerScience                              Bengaluru

JNTU,Anantapur

Organizations       OptumGlobalSolutionsPvt.Ltd,Publicis

Sapient,Canara Bank (erstwhile Syndicate Bank), Amazon Inc.,

Tech Skills - Hands on exp.

AdobeAnalytics,GoogleAnalytics360 Adobe Launch,GoogleTag Manager AdobeTarget,GoogleOptimize

AdobeAudienceManager

MS Power BI, TableauDesktop,Google DataStudio

TechCelifications:

• Adobe Analytics Business Practitioner
• Adobe Target Business Practitioner

 

 

 

 

 

 

HTML,CSS,JS

• GoogleAnalytics

360

• GoogleTag Manager
• GoogleAds

ProjectSkills

Agile development,JIRA, KanbanBoards, Git

 

Industries

Retail,BankingandFinancialServices, Healthcare

 

EmploymentandProjects Current Employment:

Organization       :Confidential

Job Location          Bangalore, India

Designation             DataAnalyst

Tenure                    February2023-Ongoing

EmploymentType:Full-time

Tools and Platforms:AdobeAnalytics,Adobe Launch,GoogleAnalytics360, GoogleTag Manager,GoogleOptimize,GoogleAds,GoogleDataStudio,3rdpalymarketingpixels

Rolesand Responsibilities:

 

-+Workingacross 4pillars:Solution Designing, Implementation,Publishing&DebuggingandReportingofDigitalAnalyticsdomain

-+CreatedandmanagedBRDandTechnicalSpecsforDataLayer

-+ Creating,maintaining,and owningdashboardsfor the internalportals and Mobile application on Adobe Analytics

-+ProvidingrepolingservicestotheProductManagers/ProductOwnersacrossall

theOptumPortals

 

 

 

-+ Creatingaudiencesegments,custom metrics, and datavisualizationcharts for analysinglargevolumes of web analytics data

-+Debugging,troubleshootingandroot-causeanalysisoverdataanomaliesinAdobe

Analytics

-+Presentingmonthlybusinessreviews(NBRs)andWeeklyperformancebybuilding

repolsandgeneratinginsights

-+UpdatingSDRandinternaldocumentationpageswithrespecttoAdobeAnalytics

andQuantumMetrics

-+ Deep dive into new business requirements(providedby product managers)in webanalytics trackingand coordinatingwith site tagging engineeringteam

 

PreviousEmploymentI:

Organization            Confidential

Job Location          Hyderabad,Telangana, India Designation                             SeniorAssociate

Tenure                    September2022 -February2023 EmploymentType : Full-time

Tools and Platforms:AdobeAnalytics,Adobe Launch,GoogleAnalytics360, GoogleTag Manager,GoogleOptimize,GoogleAds,GoogleDataStudio,3rdpalymarketingpixels

Rolesand Responsibilities:

Client:LargestRetailPharmacyStoreChainintheUS

 

-+Workingcloselywith the client to draft BusinessRequirementDocument(BRD), Solution Designreference (SDR)andDataLayer TechnicalSpecifications

-+WorkedcloselywithFEandWebconte