Atul                                                                                                   

 

JOB Objectives
 

Strategic and Technical Consultant for Digital Analytics & Implementation with 8.6 years’ experience and also

Adobe Certified Analytics Developer. Looking forward to leveraging the full range of my skill and experience in an exciting and challenging new environment.

 

Key Skills

 

Key Skills

Tag Implementation & Audit, Web Analysis, Report Automation & Enhancement, Documentation, Project Management, Charles web debugging proxy, Test & Target, Experience Targeting, Observe point, ASP.NET, C#, HTML, CSS, Bootstrap, Javascript, Jquery, Ajax, C++

Web Analytics Tool Knowledge

Adobe DTM, Adobe Launch, Tealium IQ and CDP, GTM, UA, GA4, Web Trends 9 OnDemand, Adobe Site Catalyst v.15, Adobe Report Builder, Adobe Target, Ensighten Manage 2.0

Project Management Tool

JIRA

BI Tool Knowledge

Microsoft Excel

Other Tools

HTML, Microsoft Office (Excel, PowerPoint, Word), SQL Server Database 2008

 

 

Professional Experience Summary

 

Confidential

 

Process: Digital Enablement

Designation: Senior Software Engineer

DOJ: 24 Jun 2020

DOL:

 

Confidential

 

Process: Digital

Designation: Associate Process Manger

DOJ: 14 Sep 2017

DOL: 10 Jun 2020

 

 

 

 

 

 

Confidential

 

 

Process: Digital Analytics

Designation: Analyst

DOJ: 29 Aug 2016

DOL: 21 Aug 2017

 

 

• Collaborating with stakeholders and Consulting Team in Business Audit to translate the KBR into KPIs.
• Carrying out high level audit the site understanding conversion paths, categorizing the pages based on the page templates used to reduce redundancy in tag creation and to understand the tracking requirements.
• Based on the above two steps create the Solutions Design Reference document and implement Adobe Analytics using Launch.
• Holding status meeting with client and stakeholders.
• Provide technical and analytical response to queries from clients and involved parties

 

 

• Creating technical specification
• Team Management- Requirement gathering, implementing tags, third party media pixels on hospitiality domain site with Tealium tag management solution
• Project Management- co-coordinating with multiple vendors of third-party media pixels
• Manage client requests at various stages of development, testing and launch of websites and web pages
• Variable map / SDR design
• Debugging, Validation and testing of analytics tags
• Data layer development and validation
• Auditing of work / peer audit of team
• GTM / GA – Identifying implementation gaps and provide suggested approach for ecommerce website.
• DTM Implementation/Tag Audit
• Tag Management
• Data Audit/Data Gap Analysis
• Trend Analysis
• Test & Target and Recommendations
• Experience Targeting
• Reporting/Analytical Support
• Project Management – Requirement gathering, Identifying data sources, finalization of metrics, scoping, development & testing, UAT Sign-off & deployment Client support & co-ordination